The aim was to simplify the experience for new investors and support the existing ones. We set out to upgrade the site so it would clearly showcase the fund’s scale and stability while still remaining easy to understand and trustworthy for smaller investors. A key challenge was also to visually differentiate Accolade Funds as a new brand, while maintaining consistency with its parent company, Accolade Holding.

As a new sub-brand closely connected to Accolade Holding, Accolade Funds needed its own visual language and voice. We developed a design system for the website that draws on shared brand elements like typography and colour palette but reinterprets them with fresh application.

The website focuses on clear hierarchy and readability. Each content block is visually distinct, using rounded corners and alternating backgrounds to make the layout easy to navigate. We created a precise design language including fonts, icons, colour principles, and graphical lines.

Accolade Funds proves that complex financial content doesn’t have to be overwhelming. Thanks to extensive user testing from early stages to final rollout, we delivered a site tailored to its audience. We’re proud of its clear UX, structured content, and multilingual rollout now live in Czech, Slovak, and English.