As Reticulum expanded into new sectors and began to define its public image more clearly, the need arose for a visual identity that would reflect its international ambitions and strong reputation.

Our task was to create a new logo and a foundational visual style that would feel trustworthy, confident, and timeless.

The core of the new identity is a logotype set in the Left typeface by Heavyweight Foundry, customized to maximize visual stability. Its subtle serifs add a sense of credibility while nodding to traditional values.

We retained the square symbol from the original logo, now reimagined as the dot above the “i” — a refined reference to the brand’s origins.

The identity package also included a complete logo manual, business cards, merchandise, and other everyday print materials to support consistent brand communication.

The result is a modern, balanced identity that communicates strength and trust without unnecessary flashiness. The new logo is clean, stable, and easy to apply across both digital and print media.

Thanks to the rebrand, Reticulum now presents itself consistently across all touchpoints, from the website to business documents and in-person communication.