A Dream Turned Into a Business

Logo Design Brand Identity Design Website Design Website Development

Maringotka snů ("Dream Wagon") is all about simplicity, honest craftsmanship, and the freedom to roam. What started as a passion project quickly grew into a beloved brand for nature lovers and design enthusiasts alike. Even our founder Adam fell under its spell and became a proud owner, which made creating the brand identity and website all the more meaningful for us.

Maringotka field
Maringotka field
Maringotka field
Client
Maringotka snů
Sector
Mobile Living
Duration
2 months
Website maringotkasnu.cz

The Brief and the Challenge

The founders were looking for a better way to present their line of wagons online. They wanted a space where customers could easily design and pick their own style of wagon.

The goal was to build not only a clear and user-friendly website, but also a brand that would feel personal, natural, and warm, just like the handcrafted wagons themselves.

The Brief and the Challenge
The Brief and the Challenge
The Brief and the Challenge
The Brief and the Challenge

The Solution and Process

Inspired by the craftsmanship behind each wagon, we started with a new logo and visual identity. The colour palette draws from natural tones, with clean yet slightly rustic lines that reflect the character of the product.

At the heart of the experience is a custom configurator allowing customers to design their wagon down to the last detail, from size to add-ons. The website is built to guide users smoothly through the journey, with beautiful imagery, real customer stories, and a calm, welcoming feel throughout.

The Solution and Process
The Solution and Process
The Solution and Process
The Solution and Process
The Solution and Process

The Result and Impact

The new website and brand identity have taken Maringotka snů to the next level. The brand now feels cohesive and professional, while staying true to its personal and approachable spirit. Thanks to the configurator, customers can truly imagine and create their own dream wagon, which not only drives sales but helps grow a loyal community around the brand. Maringotka snů continues to grow. Both in people’s hearts and in the countryside.

I wanted to create a brand that would feel professional but would still keep the soul of my wagons. The result is a subtle, memorable identity and a beautiful website that matches our entire philosophy. We continue working together with joy and shared passion for the outdoors.

Kateřina Hadravová

Maringotka snů

The Result and Impact
The Result and Impact
The Result and Impact
The Result and Impact

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