Sound. Colour. Energy. And the cables that tie it all together.
Sound. Colour. Energy. And the cables that tie it all together.
Two enthusiasts. Exceptional sound. And a story that started in a modest home studio. Today, MD cables is a go-to name for custom-made, high-end audio cables used by top Czech musicians. We helped shape a brand that resonates with the energy and originality of their product.
The Brief and the Challenge
MD cables was born out of a personal need. Honza, the founder, couldn’t find studio cables that met his standards, so he teamed up with a friend and made them together. Their first batch caught the attention of fellow musicians, demand started growing, and what followed was a brand with real market potential. The challenge? To create a visual identity as bold and authentic as the product itself.
Solution & Process
We designed a bold logotype with a distinctive wave inspired by the shape of a cable. The brand’s colour palette draws inspiration from actual cable braiding - not just functional, but a signature visual element of the product itself.
The visual identity is dynamic and flexible, built to work seamlessly with colour and motion. It adapts effortlessly across formats, from packaging and merch to social media, where it stands out loud and clear.
The Result and Impact
The result is a vibrant, memorable brand that instantly conveys quality, personality, and a playful spirit.
MD cables is just getting started but it’s already built on solid foundations: a strong identity, a great product, and a loyal community. With a carefully crafted brand, it‘s ready to grow and expand its market presence. The music world is loud. MD cables make sure it comes with loud colors too.
More projects
you might like
