The client approached us with a request for a new name and visual identity for their cleaning service — one that would appeal to a broader target group, from young couples and families to businesses. The original name, chciuklizeno.cz, was descriptive but lacked memorability and emotional appeal. The challenge was to create a brand that felt modern, witty, and clearly stood out in a traditionally dull segment.

We came up with the name Youklid, a clever combination of English ("you") and Czech ("úklid" — cleaning), suggesting a personalized service just for you.

The visual identity is built around original illustrations, playful typography, and a headline mechanic based on (e.g. “While you clear your head outdoors, we‘ll clean your flat”) Elements like vacuum cleaner trails or squeegee marks bring a sense of lightness and fun to the brand without sacrificing professionalism.

The result is a visually distinctive brand that grabs attention and has generated positive feedback from day one. Youklid is well on its way to becoming a love brand. It‘s memorable, approachable in both online and offline contexts, and helps build trust in the company.

We supported the client not only with naming and visual identity, but also with crafting the overall tone of voice that now defines the entire brand.